Privacy Policy for EmpireXL

Effective Date: January 1, 2023
Last Updated: July 21, 2025

1. Introduction

Welcome to www.empirexl.us (the “Website”). EmpireXL is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you interact with our website or services—including when you provide your mobile number to receive SMS communications.

By using our Website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Website or services.

2. Information We Collect

a. Personal Information

We collect the following types of personal information when you voluntarily provide it:

• Full Name
• Email Address
• Mobile Phone Number
• Billing and Payment Information
• Business Name (if applicable)
• Mobile Numbers (via contact forms, checkout pages, lead capture forms, or digital ads when you opt in)

b. Non-Personal Information

We automatically collect certain non-personal data through tracking tools and analytics platforms, such as:

• IP Address
• Browser Type and Version
• Device Type and OS
• Pages Viewed
• Referral Source
• Time Spent on Site

c. Cookies and Tracking Technologies

Our Website uses cookies, pixels, and tracking technologies to improve user experience and analyze site performance. You may disable cookies in your browser settings, but doing so may affect the functionality of the site.

3. How We Use Your Information

• Service Delivery: To manage your account, process payments, and provide digital marketing/web development services.
• Customer Support: To respond to inquiries and offer support.
• Personalization: To customize content based on user preferences.
• Email and SMS Communication: To send you order confirmations, updates, and support responses.
• SMS Marketing & Alerts: If you have opted in, to send you promotional text messages, account notifications, or service reminders.
• Marketing Campaigns: To promote offers, services, and updates that may interest you.
• Security & Fraud Prevention: To detect, prevent, or address potential misuse or fraudulent activities.
• Website Analytics & Improvement: To analyze user behavior and improve functionality and performance.

4. SMS Messaging & Consent

EmpireXL uses SMS text messaging to send both transactional and marketing communications to users who have opted in.

You may receive text messages that include:

• Service updates and project alerts
• Appointment confirmations and reminders
• Promotional offers and marketing campaigns
• News, event notifications, and customer surveys

By providing your mobile number and checking an opt-in box (or submitting through a form), you expressly consent to receive SMS messages from EmpireXL.

You may opt out at any time by:

• Replying "STOP" to any SMS
• Emailing jarrod@empirexl.us
• Calling (248) 243-4486

Message frequency may vary. Standard message and data rates may apply. We do not sell or share your phone number with third parties for their own marketing use.

5. Disclosure of Your Information

• Service Providers: Such as payment processors, hosting platforms, CRM tools, and SMS/email marketing providers.
• Legal Compliance: To comply with legal obligations or law enforcement requests.
• Business Transfers: In the case of a merger, acquisition, or asset sale.
• Protection of Rights: If necessary to protect the rights and safety of EmpireXL or others.

6. Third-Party Links and Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these external websites. Please review their policies before sharing your information.

7. Data Security

We use industry-standard security technologies and procedures to safeguard your personal data. While no online transmission is 100% secure, we work to protect your data from unauthorized access, alteration, or disclosure.

8. Data Retention

We retain your data only as long as needed to fulfill our business, legal, and contractual obligations. When no longer required, your information will be securely deleted or anonymized.

9. Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request corrections to inaccurate data
• Request deletion of your information
• Object to or restrict certain processing
• Withdraw consent to marketing communications
• Request data portability (where applicable)

To exercise these rights, please email jarrod@empirexl.us.

10. Children’s Privacy

Our services are not intended for children under 18. We do not knowingly collect personal information from minors. If you believe we’ve collected information from a child, contact us and we’ll delete it immediately.

11. International Users

If you access our services from outside the United States, your data may be transferred to and processed in the U.S. By using the Website, you consent to this transfer.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in practices, laws, or technology. When changes are made, the updated policy will be posted here with a new effective date. For material changes, we may notify you by email or prominent notice.

13. Contact Us

For questions, concerns, or privacy-related requests, please contact:

EmpireXL
📍 6311 Haggerty Rd, West Bloomfield, MI 48322
📧 jarrod@empirexl.us
📞 (248) 243-4486